About this course
Content marketing – when done correctly – should work over time to gradually convince visitors to your site to become long-term fans who are loyal to your brand and who are excited to buy pretty much anything that you recommend. But how do they make this journey and what is the precise role that content has to play in the transition? At first, your content is going to work simply to increase your visibility and to help you get discovered on Google and on social media. As mentioned already, content is what people search for and the more of it you have on your site, the more likely you are to get visitors. So, someone might search for a topic related to the subject that you write about and then they might see one of your links in the SERPs. Perhaps they click this link and get taken to your page. What do they find here? Hopefully, they will read your blog post or article and they will enjoy it. But don’t think that you’ve made a fan overnight. In all likelihood, they won’t even look at the name of your site or remember where they were when they read your post. After all, most of us are in a hurry and the thing that your audience wants most of all is to get the information they need and then leave.
