About this course
Facebook Groups are among THE most powerful and effective tools available to marketers. As it happens, they are also among the most overlooked and neglected. Do you have a Facebook group for your business right now? If not, then chances are that you are failing to engage with your audience to the fullest potential. Over ONE BILLION people use Facebook groups every single day, and when they do, they tend to discuss subjects on a far more engaged, intimate, and personal level than they do anywhere else on the platform. Facebook groups build highly active communities. And if you can do that around your brand, then you can see your sales explode. The power of Facebook groups is actually so massive, that they can be dangerous. Some Facebook groups exist to promote antisocial causes, and these have been accused with being responsible for extreme actions and injustices. That’s because Facebook groups act like ‘echo chambers’. They allow people with the same views to discuss subjects in an open and private manner, and to bounce ideas off like minded people. This has a HUGELY powerful effect, as each member becomes more like the other members of the group (a psychological phenomenon noted in business known as ‘convergence’) and as they adopt membership of that group as a part of their very identity. Of course, your small business is not going to be using Facebook groups for anything like that! But what it CAN do, is to galvanize the audience to become just as passionate about the brand and to engage with you in entirely new ways.
