About this course
Facebook chat functionality and the logistics behind it was, to put it kindly, a strictly touch and go affair. When FB decided to open up its system and allow for Messenger automation, this opened a whole new chapter in the brave new world of AI-assisted customer support and marketing. This move made chatbot automation. It is definitely one trend whose time has come. Say good-bye to clunky AI. Say Adios to weak brand-killing customer interaction. Customers no longer have to wait. They can get the answers to their questions about your business just like they get their pizza-as soon as possible. No wonder people are excited about FB messenger chat automation! You have to understand that we live in a 24/7 world. You don't really know where your customers are going to come from. While you may have a fairly local focus, your customer may actually be traveling and calling you from a timezone. What do you do when they can't interact with you or get information precisely at the time when they are most interested in your service or merchandise? It's no surprise that a lot of otherwise solid brands were faced with a hard decision. They either had to hire people at call centers, or have dedicated staff in order for their brand to be more responsive. Their other alternative was simply to just give a fixed time as to when they will be available.
