About this course
Whether
you are trying to rank for a specific term in Google or other search
engines, most businesses forget one crucial thing, which is on-page
search engine optimization.
That
technical term simply means that you help the search engines know
what your site is all about.
The
reality is that most businesses forget this crucial piece of the
puzzle and simply don’t know why they’re not getting traffic from
Google.
They
think SEO is a big scam purely because of bad assumptions.
So,
the big question is: how do you achieve this?
How
do you appear on the right keywords that your prospects and potential
customers are searching for?
Google
and other search engines have become much smarter than ever.
What
this means is that they are constantly trying to figure out what your
website is all about.
That
said - it still needs a little help to know what your website is all
about and that is the best way to get ranked on the right keywords,
so that you attract the right prospects.
Most
people forgo on-page search engine optimization, and try to focus on
getting backlinks.
This
is a big mistake, because by not doing something as simple as on-page
SEO, you will lose out on some great initial rankings.
