About this course
An influencer is someone that has the power to influence. More specifically, that means someone that can encourage sales of a product or service, that can help to direct the general conversation around a topic or idea, and that can set trends. Online, this tends to be the Instagram star, the YouTube creator, or the big blogger. These are the people we turn to for online content, whose opinions and intuitions we trust above others. Understandably, big businesses want to work with influencers. They recognize that they offer the opportunity to not only increase awareness, but also to gain endorsement from someone whose opinion matters. A successful influencer can earn as much as $1,000 per 100,000 followers on a given account, and if they promote their own products, then they can stand to earn even more! So, the question is, how do you go about becoming an influencer?
