About this course
There are a few ways to launch a digital product. One way is to do a “soft launch”. A soft launch is a low-key opening of the doors, so to speak. You set up a product, have it ready to accept sales, and instead of having a major announced launch period with special promotions, you simply start sending traffic to it. On the other hand, there’s a “hard launch”. A hard launch is a publicized launch period with a specific beginning and end date. The idea here is to drive large amounts of traffic to your new product in a short period of time. In most cases, there’s a special discount during this short period which encourages people to adopt the product early. Ultimately, the goal of a hard launch is to bring in a large number of new customers (and revenue) and to make a very visible splash in the marketplace. Since the goal of this guide is to get you a buyers list as quickly as possible, we’ll be focusing on how to accomplish a hard launch. The most important “how” of your product, however, is traffic. Where will you get it? You certainly COULD drive your own traffic with paid ads and hope that you make a profit, but the most popular approach is to recruit affiliates (also called “JVs”). If you can convince and incentivize several affiliate marketers who already have their own audiences and email lists to promote your product, you’re basically handing off the problem of traffic generation to someone else. It’s also great because you don’t have to worry about spending your own money in advance. You’re simply paying commissions using money from sales that were already made by the affiliates. You also have the benefit of not having to worry about targeting and tweaking and other stuff you have to mess with when you pay for your own traffic. All the people on these affiliate marketers’ lists are already interested in your niche and are likely already habitual buyers of products like yours. So, for the purposes of this guide, we’ll be focusing on getting a bunch of JVs/affiliates to promote a hard launch. But before we start recruiting JVs and sending traffic, you’ll need to set up your launch structure and that’s what we’ll be covering next.
