About this course
Social messaging apps include the likes of WhatsApp, Facebook Messenger, Skype, and even things like Instagram DM. These are not social networks, but rather tools that allow you to instantly contact and message a single person. You can then speak in real-time in a private setting. A lot of businesses are still ignoring social messaging. Did you know that only 31% of users are using social messaging apps?
This is in spite of the following, extremely impressive stats taken from one popular chatbot site:
Facebook Messenger messages have an open rate of 50-80%
Facebook Messenger messages have a click-through rate of 20%, especially when using chat blasting
Facebook Messenger messages have a conversion rate of 3-5x higher than Facebook desktop ads
Facebook Messenger marketing costs 30-50x less than Facebook ad campaigns
The reason they overlook it is partly because they don’t know how to talk to people any more as we’ve already discussed, and partly because they don’t understand the value. Businesses want to send one message and reach thousands of people, they don’t want to spend time sending multiple messages to a single person. And granted, if you sell pens then this might NOT be the right strategy for you. But if you sell expensive services, then you may well find that the time you put in is more than worth it. Because selling in this way can help provide a number of MASSIVE advantages. For one, it lets you respond to questions and adapt your sales technique in that dynamic way, just as we have already discussed. At the same time, it will also allow you to build trust and engagement with your buyers. When you speak to someone directly through social messaging apps, this gives them a huge amount of reassurance that they can trust you. For one, they will actually get to know you. And assuming you’re a good guy or gal, that’s going to be a massive advantage. At the same time though, this gives you the reassurance of knowing that this is a company that you can contact. It’s not some faceless organization that is going to take your money and disappear off the face of the Earth! The customer knows that if they have a problem, they can speak directly to you. Then there are all the obvious other benefits of social messaging – like the fact that it lets you immediately contact someone so that a notification will show up in their phone’s tray. They can’t miss it and they will open it.
