About this course
The average lifespan of companies today has decreased by more than 50 years over the last century. In the 1920s a successful company typically lasted for an average of 67 years, compare that to the 15 years that a successful company usually survives today. Fortunately, there are still organizations today that have the passion and desire to build a company vision that will carry on for multiple generations and ages, with more and more emerging. However, unlike many of these externally financed companies, most companies have to ultimately learn how to stay in business, and your Internet business is no exception. Learning how to survive and thrive in today's constantly changing environment requires you to develop a robust strategic business plan that will set you up for success. A strong strategy and your roadmap, along with the critical ingredients for success, will help you navigate the ever-changing and complicated business world and help you focus on the business activities that will allow you to build and maintain a long-lasting Internet business. If you don’t have a plan for exiting the market, then you need to have a strategy for continually evolving, creating, and sustaining growth year after year. If you are looking to build an Internet Business that will last for a century or more, here are six key actions that you need to take to get you ahead, retain your competitive advantage, and build a long-lasting business.
