About this course
According to the Online Publishers Association and Adweek, online video has become a powerhouse to boost sales. These statistics illustrate just how influential video can be: "From the people that have viewed sales videos promoting a product or service, over half will take some sort of action after viewing a video…including 12% who will actually buy the product being offered. To put this into perspective, typically only .5% to 2% of visitors to a “text only” web site will end up purchasing a product." With markets across the board moving more towards video, video sales letters have become extremely useful in helping companies increase their bottom lines. During the last 10 years, however, more and more people have seen video sales letters, driving the need for constant evolution and change. In order to stay ahead of the game and your competition, you need to make sure that you stay upto-date on the newest technology and utilize it to make your video sales letter stand out. Thus we would like to introduce you to the hybrid, or smart, video sales letter.This type of strategy will allow you to take different products and services, and use their different technologies to increase your sales conversions across the board.
